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Software development company

We build softwarethat earns its keep

SaaS platforms, web and mobile apps, automation tools, and Shopify and WordPress storefronts — built by the engineer you brief, priced before work starts, and measured on revenue earned and hours saved.

  • Fixed-price scopes
  • A preview link every week
  • You own the code

Project timeline

Fixed price agreed before week one

On schedule
  • Scope & estimateSigned off
  • Design & architectSigned off
  • 3Build in weekly slicesPreview live
  • 4Launch & supportScheduled
Milestones paid2 of 4

The toolkit we build on

Technologies we work with: TypeScript, Next.js, React, React Native, Node.js, Python, PostgreSQL, Supabase, Stripe, Shopify, WooCommerce, WordPress, Tailwind CSS, AWS, Vercel, n8n, OpenAI API, Docker.

Services

What we build

Six focused capabilities. Bring a problem rather than a spec — part of the job is telling you which of these solves it, and which you can skip.

Every engagement is quoted as a fixed scope, itemised by deliverable.

01

SaaS Product Development

From validated idea to paying subscribers

End-to-end product builds: multi-tenant architecture, authentication and roles, subscription billing, admin dashboards, and the APIs that hold it together. Built to survive your first thousand customers, not just your demo.

  • Multi-tenant architecture & role-based access
  • Subscription billing and metered usage
  • Customer dashboards & internal admin tools
  • REST / GraphQL APIs and webhooks
  • Onboarding flows, trials, and usage analytics
  • Next.js
  • TypeScript
  • Node.js
  • PostgreSQL
  • Stripe
02

Web Applications

Fast, accessible, search-visible

Interactive tools, customer portals, calculators, and content platforms. Server-rendered for speed and SEO, designed so a first-time visitor understands the value in seconds.

  • Interactive calculators and configurators
  • Client portals and internal dashboards
  • Content platforms with editorial workflows
  • Core Web Vitals and technical SEO baked in
  • Responsive layouts down to small handsets
  • Next.js
  • React
  • Tailwind CSS
  • Vercel
03

Mobile App Development

One codebase, both stores

Cross-platform iOS and Android apps that feel native. Offline-first data, push notifications, in-app purchases, and the store submission paperwork handled for you.

  • iOS and Android from a single codebase
  • Offline-first sync and local persistence
  • Push notifications and deep linking
  • In-app purchases and subscriptions
  • App Store and Play Store submission
  • React Native
  • Expo
  • TypeScript
  • Firebase
04

Automation & Integrations

Stop paying people to copy and paste

The unglamorous work that returns the most: connecting the tools you already pay for, replacing manual data entry, and turning recurring reports into something that just lands in your inbox.

  • Workflow automation between your existing tools
  • Data scraping, enrichment, and cleanup pipelines
  • Scheduled reporting and alerting
  • CRM, ERP, and payment gateway integrations
  • AI-assisted document and support workflows
  • Python
  • Node.js
  • n8n
  • Zapier
  • OpenAI API
05

Shopify Development

Storefronts built to convert

Custom themes, bundles, subscriptions, and multi-currency setups for brands selling internationally. Every change measured against conversion rate, not just how it looks in a mockup.

  • Custom theme design and development
  • Multi-currency and multi-region selling
  • Bundles, upsells, and subscription offers
  • Headless storefronts with Hydrogen
  • Speed, checkout, and CRO optimisation
  • Shopify
  • Liquid
  • Hydrogen
  • Shopify Functions
06

WordPress & WooCommerce

Editorial and commerce that scales

Custom themes and plugins for publishers and online stores. Clean admin experiences your team can actually use, with the caching and schema work that keeps rankings climbing.

  • Custom themes and bespoke plugins
  • WooCommerce stores with local payment gateways
  • Editorial workflows and content taxonomies
  • Performance tuning, caching, and Core Web Vitals
  • Technical SEO, schema markup, and migrations
  • WordPress
  • WooCommerce
  • PHP
  • MySQL
  • ACF
Why Craft Labz

Most of what people dislike about agencies is structural

It comes from layers between you and the person building the thing. Removing those layers changes how the work actually runs.

The usual agency experience

  • You brief an account manager who relays it to a team you never meet
  • Hourly billing, so the invoice grows with every conversation
  • Silence for weeks, then a big reveal that missed the point
  • Code and hosting locked inside the agency's own accounts
  • Judged on whether it launched, not whether it worked
  • Change requests become a negotiation

Working with Craft Labz

  • You brief the engineer who writes the code — decisions take hours
  • Fixed price per scope, itemised and agreed before work starts
  • A working preview link every week, from week one
  • Repositories, hosting, and domains in your name from day one
  • Judged on the metric we agreed: revenue, conversions, hours saved
  • Scope changes get re-quoted in writing, never billed by surprise
Get a proposal

Scope, timeline, and price in writing before you commit.

How we work

Four steps, no black boxes

Most agency horror stories start the same way: nobody knows what is happening until the deadline arrives. This is the process that prevents it.

  1. 01

    Scope & estimate

    A call to understand the business problem, not just the feature list. You leave with a written scope, a timeline, and a price — before any commitment.

    Deliverable: written scope document and fixed quote

  2. 02

    Design & architect

    Wireframes and data models first. Decisions about hosting, integrations, and how the thing scales get made now, while they are still cheap to change.

    Deliverable: wireframes, data model, technical plan

  3. 03

    Build in weekly slices

    You get a working preview link every week. Feedback goes in continuously, so nothing surprises anyone at the end of the project.

    Deliverable: a live preview URL, updated weekly

  4. 04

    Launch & support

    Deployment, analytics, monitoring, and handover documentation. Then 30 days of included support to catch anything the real world turns up.

    Deliverable: production launch, docs, 30-day support

Ali Anwar, Founder & Lead Engineer at Craft Labz

Ali Anwar

Founder & Lead Engineer

LinkedIn profile

Every engagement includes

  • Fixed price per agreed scope
  • Milestone-based payments
  • Repositories and hosting in your name
  • A working preview every week
  • 30 days of post-launch support
About

Run by the engineer who does the work

Craft Labz is led by Ali Anwar, who works across the full range on offer here: SaaS platforms and custom web applications, mobile apps, Shopify and WordPress commerce, and the automation tooling that connects whatever a business already runs on.

That breadth is deliberate. Most businesses do not have a purely technical problem — they have a revenue problem, a manual-work problem, or a visibility problem. The right fix might be a custom application, a rebuilt storefront, or a script that quietly runs every night. Being comfortable across all three means recommending the cheapest thing that actually works, rather than the only thing on the shelf.

You deal with that engineer directly, from the first scoping call through to handover. Nothing gets relayed through an account manager, which is the main reason decisions take hours here instead of weeks.

You work with the engineer

No account manager relaying messages to a team you never meet. You talk directly to the person writing the code, which is why decisions take hours instead of weeks.

Fixed scope, fixed price

Quotes are broken down by deliverable and agreed before work starts. If scope genuinely changes, you get a new number in writing first.

Milestone-based payments

Work is split into paid milestones tied to something you can actually see running. You are never far ahead of delivered value.

You own everything

Source code, repositories, hosting accounts, and domains are in your name from day one. No proprietary platform holding your business hostage.

FAQ

The things clients ask first

Pricing, milestones, and ownership — answered up front so you can decide whether it is worth a call.

Something not covered here? alianwar@craftlabz.com

How does pricing work?

Fixed price per agreed scope, not hourly. After a scoping call you get a written proposal that itemises every deliverable with its own cost, so you can see exactly what you are paying for and cut anything you do not need. Small automation work is usually the cheapest and highest-return place to start. Larger platforms are quoted in phases so you can commit incrementally rather than all at once.

How long will it take?

It depends entirely on scope, and you will get a dated milestone schedule in your proposal rather than a vague estimate. As rough guidance: a marketing site or storefront is measured in weeks, a custom web application in months, and a focused automation script often in days. Whatever the number is, you see a working preview every week, so progress is never a mystery.

How do payments and milestones work?

Work is split into milestones, each tied to something you can open and use. You pay per milestone as it is delivered, so you are never far ahead of the value received. The schedule and amounts are fixed in the proposal before anything starts.

Who owns the code and the accounts?

You do, entirely. Repositories, hosting, domains, and third-party accounts are created in your name and handed over with credentials and documentation. Nothing is locked inside a proprietary platform, and you can take the work elsewhere at any point without renegotiating.

Can you take over an existing project?

Often, yes. It starts with a paid audit of the current codebase so we can tell you honestly whether it is better to continue with it or rebuild. You get that assessment in writing either way, with no obligation to proceed with us afterwards.

How do you work across time zones?

Everything is delivered remotely, with overlapping hours kept for calls with US and European clients. All written communication happens in a shared channel with decisions documented, so progress never depends on both parties being online at the same moment.

What happens after launch?

Every project includes 30 days of support for bugs and small adjustments. After that you can move to a monthly retainer for ongoing work, or simply take the handover documentation and manage it in-house. Both are genuinely fine — the project is built to be maintainable by someone else.

Ready to scope your project?

Send over the idea, the half-finished project, or just the problem you are tired of solving by hand. You get an honest assessment and a fixed price, usually within two business days.

Contact

Tell us what you are trying to build

The more you can say about the problem, the more useful the first reply will be. Rough notes are fine — a polished spec is not required.

Optional
The problem matters more than the spec

Replies within two business days.